Whenever I listen fund managers, they frequently use word
“CONSUMPTION”. According to Equity experts, “CONSUMPTION” is a great driver to
boost GDP among other boost factors to stock market.
Today, I will discuss “CONSUMPTION” & “A STRONG
ECONOMY” in very simple words.
Before we consume, we “BUY”. So buying is the basic of consumption. Buying
capacity comes from our income. We need to buy necessities and we buy luxuries
too. More we buy from our income, we are left with less saving on hand for
other needs, future goals & causalities. If we don’t have money on hand to
buy our desires, we opt to “Borrow”. To feed for all our spending, we borrow
more and it contributes to higher the growth of “Banking Industry”. But a borrower enters in to a long term
repaying contract (EMI). What his earning of today and tomorrow, he has to pay
for the previous borrowings. Not in all cases but excessive blind spending may
lead one to “Debt Trap”.
All traders, Manufacturers and Government (In light
words “The Game Gurus”) too wish that people spend more money. That is the real
success Mantra. Additional help is received by Celebrities through their
endorsement to products and Large Events (Like Sports Events, TV Shows etc.).
This helps all three Game Gurus to give people a sip of fun for buying, people
take the sip and spend very unconsciously.
Let us go to the word “Consumption” once again. If
consumption is for necessities like health or education, it improves standard
of living & creates basics of growth of individual and society. But if the
consumption is for lifestyle, for fashion, entertainment & vanishing
products, the buyer left with nothing on hand. Such consumption leads to more
trapping situation.
A suggestion. Please start observing people around
you. Those who are not aware about
spending, they are making their own road of disaster, because once they start
living in higher life style, later they will not be able to compromise. This
will lead them to an imaginary feeling, “I am
special. I need different superior environment (in Food, People, Clothes,
Brands etc.) around me”. By living in such environment, one further goes deeper
into this false idea and in case of any unforeseen event, he collapses.
This is the short story of unaware consumption.
Now, let us look to GDP and then “A strong Economy”.
When consumption grows, the traders, manufacturers,
media, celebrities & Government earns, whereas the unaware spender left
with less savings.
When one buys for a product it is boost to a trade, so
GDP grows & Government is happy with the figures, corporate profit grows
& Sensex naturally grows.
However, the money spent for a product should be
manufactured in our country. It gives employment to mass, growth of
Manufacturing activity, new employment generated due to economic activities,
Higher Tax revenue to government etc. But
if the money spent for imported products (Foreign country products), we as a
country, looses as our currency (Rupee) becomes weak, low employment generation
& low tax revenue to government. Other countries are exporting their
product so they earn, they become stronger at our cost, all this due to
unaware spending of people. So a strong Economy is a country which exports more
& imports wisely.
A strong
country is result of a strong economy. This is possible only with strong SPIRIT
of the people of the country… No arguments, only one Oath… Our country, Our
Economy, Our Products, Our currency and everything ours…..
Are We………..????????